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82% Boost in Monthly Blog Traffic Value
40% Increase in Organic Blog Traffic
200+ Links Generated
Panda Security, a cybersecurity software provider, lacked internal bandwidth to scale content marketing in the competitive US market. With low domain authority, they partnered with our agency to implement an integrated content strategy focused on elevating organic visibility and search rankings through high-quality blogs and link building.
Panda Security was up against cybersecurity giants like McAfee and Kaspersky with far more domain authority. Gaining visibility was an uphill battle.
With much lower authority metrics than leading rivals, Panda needed to implement ongoing authority-building efforts to close the gap.
In-housing expansive content marketing was not feasible given existing bandwidth constraints, necessitating an external partnership.
Being relatively unknown in the US market, establishing thought leadership was critical to gaining consumer confidence.
Our content plan targeted both search visibility and audience engagement through long-form guides, data studies, and practical tutorials.
We crafted content tailored to both tech influencers and family-focused outlets, broadening linkbuilding outreach avenues.
Manual outreach and contributor content placements on relevant sites drove steady authority gains.
Through our expanded content production bandwidth, we efficiently scaled up article output around core client offerings.
Strategic topic clustering propelled blog visibility amongst relevant searcher interests and communities.
Higher rankings for commercial keywords boosted the monetization value of captured blog traffic.
Content promotion secured links from both niche publications and mainstream news sites.
Let's talk about your vision, goals and problems.
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