Boosting Baba Camper’s Digital Growth with Strategic Web Design and Marketing

1

Website Launch: Achieved within 3 weeks, leading to bookings in the first month.

2

Organic Traffic Growth: Reached 11K monthly visitors in 3 months.

3

SEO Success: Secured top Google rankings for key industry terms.

Overview

Baba Camper, Morocco’s pioneering camper van rental agency, their service provides camper van rentals along with tailored itineraries and unique travel experiences.

By collaborating with Hashtag Knights, they sought to bolster their digital footprint and create an efficient booking platform.

Challenges

Tight Timeline:

Launch a fully operational website in just two weeks.

SEO and Localization:

Attract international customers from Europe and the USA with SEO-optimized and multilingual content.

Lead Quality from Social Media:

Convert top-of-funnel social media leads into qualified bookings.

User Experience:

Build an intuitive, high-conversion booking platform.

Solutions

Solution 1

Responsive Website Development:

Created a visually engaging, easy-to-navigate website encapsulating the essence of the vanlife culture.

Solution 2

SEO Strategy and Localization:

  1. Executed on-page, off-page, and technical SEO.
  2. Focused on local SEO with Google My Business and directory listings.
  3. Translated content from French to English while maintaining cultural relevance.
Solution 3

High-Quality Content Creation:

Crafted compelling blog posts and social media content to engage the ideal customer profile (ICP) and drive organic growth.

Solution 4

Lead Generation Optimization:

-Designed a streamlined booking funnel.

-Delivered offline marketing assets for events and partnerships to boost visibility.

Assets Produced

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Results We Achieved

Increased Traffic Value

Traffic value grew 356% in 12 months through keyword targeting and on-page optimizations.

Higher Organic Traffic

Organic visits increased 350% YOY by ranking target content on first page.

More Referring Domains

958 links from high-quality sites via informative, utility content.

Feedback ...

"Thank you #Knights for the efforts".

958 links from high-quality sites via informative, utility content. 958 links from high-quality sites via informative, utility content.

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